Back to newsIndustry News
OpenAI Testing Sponsored Agents For ChatGPT Ads
OpenAI is testing a new ad format in ChatGPT named Sponsored Agents. Sponsored Agents "let people start a conversation with a business-sponsored agen…
What happened
OpenAI is testing a new ad format in ChatGPT called Sponsored Agents. According to OpenAI, Sponsored Agents let users start a conversation with a business-sponsored agent after clicking an ad in ChatGPT.
JW perspective
After GSC's generative AI module rolled out to users worldwide, OpenAI has now set its sights on advertising — a bold move in its commercial exploration. With backing from the leading AI companies, advertising and digital marketing may be facing unprecedented change.
Source: Search Engine Roundtable · https://www.seroundtable.com/openai-chatgpt-sponsored-agents-42104.html