What's changing in search
Algorithm updates, policy changes, AI search and industry data — filtered to what matters, with our take.
OpenAI explains how a proprietary LLM orchestrator understands multi-turn conversations, nominates ads into the auction, and drops placements that can't be delivered within the response deadline...
We’re updating AI Mode and AI Overviews to include clearer links, context about sources, and more.
YouTube plans a limited, English-only test of Ask YouTube on select Shorts, and says the watch-page feature will soon extend to Shorts and live streams.
Microsoft released Microsoft-Decision-1 last week, and both Bing Search and Copilot have begun testing it. Microsoft-Decision-1 is...
When Google Search cannot match a specific webpage or believes your query contains a typo, Google often displays an AI Overview. In fact, Google AI Overviews may respond: "It looks like your message may be a typo or random keyboard input."
OpenAI is rolling out GPT-6 in ChatGPT with an intelligent UI that adds visual content and interactive tools to answers. The post ChatGPT Gets GPT-6 With Intelligent UI for Interactive Answers first appeared on Search Engine Journal.
Google is pushing back on SERP tracking. The surge of AI agents could push it to tighten the screws further. The article Google Is Fighting SERP Trackin…
AnswerShare reports that publishing sourced brand background information increased recommendations in client tests. Here's how its machine layer works and what it can't fix.
Google has now rolled out monitoring in Google Search AI Mode to everyone globally. When Google first announced this feature, it...
Google's September spam update could run for up to two weeks, Search Console adds image-based search data, and several reports focus on traffic from Search and AI Mode...
Read moreGoogle's September 2026 spam update is rolling out globally and may take up to two weeks to complete. The article "Google Rolls Out September 2026 Spam..."
Google updated its "Understanding page experience in Google Search results" help doc to include the new CrUX ad metrics launched last week
Read moreThe crawl stats report is once again missing a day of data, this time September 15 (or a day later for some users in different time zones).
Is declining traffic actually hurting your business? Our State of Search 2027 report shows you how to tell, and where to invest next. The article "The State of Search 2027..."
Read moreAn audit of Reddit AI search found that formal comments with high upvotes are selected more frequently, while comments with experiential language appear less often. The article "Audit Finds: Reddit AI Search Favors Comments That Already Have High Upvotes" was originally published on Search Engine Journal.
Build a validated content workflow for AI search by identifying decision gaps, acquiring original knowledge, and validating claims before publishing.
OpenAI is testing a new ad format in ChatGPT named Sponsored Agents. Sponsored Agents "let people start a conversation with a business-sponsored agen…
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